iPhone In-App Purchases Are Getting an Upgrade
Apple App Store
Apple has released the Advanced Commerce API, a new tool to help developers easily manage in-app purchases.
The API works with different types of in-app purchases, like premium features, extra content, and digital items. One interesting aspect is that it allows users to skip in-game currency systems and buy items or power-ups directly. For video streaming apps, stating the new API could make it easier for these apps to offer subscription bundles without needing to use third-party payment systems for each content provider or channel.
The new Advanced Commerce API from Apple is especially useful for apps that have a lot of content, cater to creators, or offer subscriptions with extra features. A few apps that come to mind are Facebook and TikTok, but this likely will be most helpful to smaller developers. It works with the current App Store system, handling payments, taxes, and customer support, so if a developer participates, then a user can deal directly with Apple instead of with a developer who may not be ready for those payment or claim issues.
Keep in mind that not every app will be able to participate, so some may still have the same customer service features. Developers have to apply for access, and whether they’re eligible depends on their specific business models. The only apps that will feature this are those with many one-time purchases, many subscriptions, or apps that offer subscriptions and extra in-app purchases like add-on content. Additionally, these apps must already use the App Store’s commerce system and be compatible with iOS 15, iPadOS 15, visionOS 1, or watchOS 8.
Apple claims this API will not change current business agreements or commission fees. So, users should be wary of developers trying to charge more based on new fees from this API. Over time, more apps will likely use this system, so users should expect a more professional and put-together system over time. The long-term impact on in-app purchases will depend on how many developers start using it and how users respond.
Source: Apple via AppleInsider